Bishkek, June 18, 2024. /Kabar/. The tourism brand and promotional video of Sary Ozon became the winner among tourism brands and commercials from the CIS and Central Asia countries at the international competition “Divo Mira” (Wonder of the World).
The Chui regional state administration reported that brands from more than 30 countries in Europe, the CIS, Central Asia and Asia were represented at the competition.
Every year, several thousand different video projects take part in the Russian competitions of the Divo Mira festival, and from 100 to 400 of the best videos or films about tourism are selected for the finals, in approximately 40-50 nominations.
Regular participants in the competitions are government and non-government organizations, individuals from various regions of Europe and Asia.
The mission of the festival is to present an exclusive range of tourism videos and films from Eurasian countries, and also to promote intercultural cooperation, mutual understanding and social change, the report said.
The competition jury includes well-known foreign and Russian specialists in the field of film tourism, marketing and branding communications, television, and media. Since 2024, the festival has united a series of different film (video) competitions, which are held throughout the year in various regions of the world.
The tourism brand of the Chui region “Sary Ozon” was recognized as a bright winner among the world’s tourism promotional videos and travel brands of the CIS countries and Central Asia.
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