Kyrgyzstan’s Osh to develop its own tourism brand

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Osh, Sept. 15, 2021 . / Kabar / . The Osh Mayor’s Office hosted on Sept. 14 a round table to discuss the development of the tourism sector in the city.

Osh Mayor Almaz Mambetov, heads of specialized organizations and agencies involved in the sphere of service and provision of services to tourists, heads of tourist facilities and institutions took part in the meeting.

"The tourism sphere in Osh needs close attention. We set the task of making Osh the center of tourism. To this end, we have gathered all the leaders of the tourism sector to discuss common problems and issues that concern the businesses involved in the tourism sector. Each of your proposals will be considered, measures will be taken and necessary support will be provided," the mayor noted.

During the meeting, former head of the Department of Tourism Maksat Chakiyev made a presentation on examples of tourist brands of countries and options for creating a specific brand to enhance the image of both the country as a whole, and Osh city in particular.

"I propose to develop a brand of Osh city, one of the options of which could be the brand "Osh as a provider of the Silk Road". As part of the brand, it will be possible to organize a number of ethno-cultural events of scale to attract tourists from all over the world. I propose to create a working group to develop that unique product to create the brand of Osh, which will become known to all," Chakiyev added.

According to Osh Mayor Mambetov, a working group will be created and will assist in the work to create a brand of the city as soon as possible.

During the event, a number of proposals to improve the situation in a number of promising areas, including the proposed annual implementation of the tourist concept, including the systematic holding of various ethno-cultural festivals, fairs, etc., were received from leaders of the tourism sector.

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