Sharjah, March 21, 2019 / Kabar /. The word needs in transformative journalism, Michelle Gielan, an expert and a researcher in positive psychology told in Sharjah, UAE.
Speaking on the topic ‘Adopting new vocabulary for media of the future” during the International Government Communication Forum she said that research shows that transformative journalism is better for advertisers, for journalists, for the bottom line of media organizations. It is also good for public’s health and for society.
“People are more likely to share positive news that has an emotional connect than negative content. Studies show engaging content people feel positive about result in more shares, attract a bigger and better audience, and for the brand linked to this content, it leads to greater advertising effectiveness. Thus, we must support transformative journalism as it doesn’t just focus on the problems but also focuses on solutions by engaging public in meaningful dialogue,” she said.
She said that while it may be odd to place news and happiness in the same string of thought, it is what the world needs today.
The two-day forum, the theme of which “‘Behavioural Change Towards Human Development” is organized by the Sharjah Government Media Bureau. The forum brought together prominent figures and top officials from around the world, including heads of state and governments, thought leaders, directors of regional and international organizations, representatives of civil society and study and research centres, media personnel and students of mass communication and media.
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